How to Retain New Customers in a Beauty Salon? Five Customer Retention Strategies Beauty Salons Should Adopt

 

Firstly, the key to the success of beauty salons in expanding customer sources and conducting promotional activities lies in creating conditions that attract and retain customers. We should understand why customers go to beauty salons. Why do they like to go to beauty salons? Is it because of the pursuit of fashion psychology? Or is it because of the desire for beauty?

According to the survey, when customers of beauty salons are asked why they like to go to beauty salons for beauty treatments, their answers cannot be separated from the following points:

• Good service
• The effect is relatively good
• The environment is quite good
• The beauty salon has equipment
• Beauty salons are relatively professional
• Come here to relax both physically and mentally

From the above survey, it can be clearly analyzed that when they go to a beauty salon, they actually see it as a good environment to meet their personal needs. Therefore, in order to successfully attract customers, beauty salons can start from the professionalism of beauticians, the effectiveness of product technology, the introduction of new beauty equipment, a good service attitude, and an elegant and warm environment.

Strengthen the training of professional knowledge for beauticians. Choose products with good reputation. Introduce new popular beauty equipment. Strengthen the service awareness of beauticians. Creating a enthusiastic and elegant beauty salon environment will inevitably attract more customers to come to the salon to purchase VIP cards for consumption, and old customers will also be more willing to introduce friends, thus forming a virtuous cycle.

In terms of external image, beauty salons must design their store atmosphere based on the characteristics of their location and the positioning of their customers, in order to cater to the psychology of local consumers and better convey the message that “coming to a beauty salon is a pleasure”.

The decoration and arrangement of a beauty salon should first have its own characteristics, and it is often your uniqueness that attracts customers to visit. Secondly, comfort and cleanliness are also essential conditions, as such an environment can give people a feeling of being at home. Finally, neat dressing, polite speech and behavior, and rich professional knowledge are all very important for beauticians

Maintain Existing Customers and Timely Launch New Projects

When it comes to seasonal change, beauty and skincare products should also follow suit. Promotions can effectively help beauty salons increase their revenue and increase their visibility. In recent years, the competition in the beauty industry has become increasingly fierce, with survival of the fittest. In order to remain invincible in the competition, operators must first adjust their mentality of rushing for immediate benefits, continuously improve their own quality, strengthen management, and enhance the professional skills and service level of beauticians. The main target audience for promotions is still old customers. Old customers are a force that we cannot ignore, and they are the foundation of the development of beauty salons.

A beauty salon must develop new customers while maintaining a stable customer base. The cost of developing a new customer is 5-6 times that of retaining an existing customer. If an old customer spends a fixed amount of $500 per month at a beauty salon, and for some reason causes her loss, the annual loss of the beauty salon is around $6000. In order to give back to old customers, beauty salons can offer appropriate discounts, gifts, or hire representative customers as image ambassadors during promotions, and provide certain rewards and discounts to thank them for their continuous support and assistance to the beauty salon.

Old customers are the backbone of the sales growth of beauty salons. To achieve good sales in promotional activities, the invitation of old customers is very important. More than 80% of those who truly purchase products in the event are old customers or their friends. Therefore, setting a consumption threshold for old customers that not only encourages them to make repeat purchases, but also allows them to enjoy the benefits of “old qualifications” is the most successful approach. Women tend to consume more casually and are particularly prone to liking new things and hating old ones.

Regular customers who have been in beauty salons for several years and are familiar with everything there may feel a lack of novelty. At this time, it is appropriate to launch some new products and projects that will give customers a refreshing feeling. Upgrading skincare products is in response to consumer demand. Beauty salons should choose to launch popular and profitable new products and projects based on customers’ consumption habits during specific seasons. Timely updates of products and launch of new projects by beauty salons can help keep up with the pace of old customers, making them feel that the beauty salon is faster than their own pace and leading their beauty needs.

Create a Differentiated Promotional Concept and Serve Consumers with Professional Knowledge

Promotion is a business model of beauty salons, and every beauty salon operator may be familiar with conducting promotional activities. Nowadays, beauty salons use the same promotion method of “making discount, promotion, giving away gifts and discount cards”. It seems that customers do not consume without discounts, but the effect is not very ideal.

Usually, when promotions are not very effective, beauty salons will also hold some promotional activities during salon anniversaries, holidays, and seasonal changes. This can be said to be in response to customer needs. For example, in situations where consumption is possible or not, some customers usually ask if you have any promotions and then make purchases based on your promotional activities. Promotion methods come in various forms, but they always adhere to the principle of putting customers first and service first. If beauty salons rely solely on discounts and giveaways for promotion, this will definitely not work. During seasonal changes, launching new products and projects has become the main focus of various beauty salons.

When introducing new products and projects, beauty salons should not blindly introduce them, but carefully examine the effectiveness of the products. The most important thing for beauty salons to do promotions is to have their own unique concept, combined with professional knowledge, in order to impress and persuade customers. Then, based on each customer’s situation, select the most suitable products for them and tailor the best beauty plan accordingly.

To truly win customers, beauty salons ultimately rely on effectiveness and service quality. Don’t treat customers as gods, be friends. Treat customers like friends, and you will definitely not harm your friends. You will definitely tell your friends good things. The products, services, and effects of beauty salons are the key to attracting customers. If your product is ineffective, unsuitable for customers, and your service is inadequate, customers will not choose you. People who love beauty are not stingy with spending money. Price is only for reference, and the most important thing is to get value for money.

Hardware environment, beauty technology, and service are the three major factors that make up a beauty salon. Generally speaking, the changes in the first two factors are not significant, and there is not much immediate improvement. Only services can constantly innovate and quickly update and improve. Service is a powerful weapon in the competition of beauty salons.

With the improvement of people’s living standards and changes in their lifestyles, the demand for service is also increasing. In value-added promotions, having good products and good service is the most important, and attentive and sincere service is the most important. Attentive service can bring good mood to customers and quickly gain their recognition. Treating every customer with honesty and integrity will allow them to experience relaxation and beauty while establishing mutual trust.

Do A Good Job in Experience Promotion and Give Customers the Most Authentic Feeling

Promotional activities appeared a few years ago, and now there are hundreds of popular promotion methods in the beauty market, which almost all customers don’t believe. Faced with the promotion of beauty salons, some customers’ first reaction is to strongly oppose it by saying they definitely want to trap me and and make me spend more money. Faced with customers’ rejection, beauty salons can allow them to personally experience and truly feel the changes these products bring to their skin, thereby attracting them.

If your products are primarily focused on care, they will also provide adequate hydration during the care process. Customers can experience the moisturizing facial mask for free, and use the professional knowledge of beauticians to tell them how to care. The promotion of beauty salons can effectively stimulate customers, and free trial experience is one of the most common ways in beauty salon promotion. Some beauty salons deceive customers with the slogan of free experience. After being deceived, customers will remain extremely vigilant and no longer trust the beauty salon.

Experience promotion has strong vitality, and conducting experience promotion activities can occasionally enhance brand effectiveness, making the experience of product functions more comprehensive and authentic. As long as beauty salons can face customers with a genuine and honest attitude, and serve them with professional knowledge and technology, they can regain their trust and friendship.

Do a Good Job in Customer Referrals: Let Old Customers Introduce New Customers

How can we encourage existing customers to introduce more new customers? Firstly, the detailed service provided by beauticians can move customers, and coupled with the use of various marketing strategies by beauticians, it can make existing customers willing. Secondly, by cleverly giving away a portion of the benefits, old customers are willing to help out. Thirdly, make old customers feel the real discounts and encourage them to bring friends or referrals. Beauty salons can also focus on “cultivating” high-quality customers, as these customers have a wide network and can be encouraged to introduce new customers by offering them a share of benefits.

In short, the key for beauty salons to attract more customers is to continuously improve their services. Only by truly providing customers with constantly improving beauty services can we ultimately retain their hearts and make the business of beauty salons better and better.